So you have a twitter account, big deal.  You have a Facebook page, yippee.  You’ve been blogging, but are you earning any customers?  If not you probably forgot a major step when you were setting up your online presence.

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Twitter is growing into a beastly network. Its developing millions of loyal users that want to protect the value it gives them. The first line of defense to their twitter world is to be picky about who they let into their feed. If you don’t meet their criteria, its an insta see-ya-later for you. The following things are on just about every real Twitter users list of criteria.

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4 Tips for Better Blog Posts

You write a blog.  The people that read your blog read other blogs.  Blog readers have certain tendencies.  Use these 4 tips to appeal to those tendencies and get results. Brevity Keep it brief.  Keep it concise.  Get right to your point.  Web surfing blog readers are like a frenzied herd of ADD 4th graders. [...]

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Is Your Clique Holding You Back?

There is a great divide among Pro’s in the golf business. There is the MBA Pro clique thats in it as a business.  They want to do what a successful business does…make money.  Their decisions are based on what is best for the bottom line and a good year ends in the green.  They beat their [...]

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What You Need To Grow

You need more students…No matter what skill level you want to teach or facility you want to build…you need more students.  More students will kick basic supply and demand into action, allowing you to get paid more for your time.  Before someone is a student, they are a lead, a prospect, a potential student.  And [...]

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Golf Marketing with Free Info

There isn’t anything more powerful than giving your market free information.  Understandably at first this seems counterintuitive.  You might think “I’m a golf instructor, my knowledge is my product, if I give it away for free…no one will want to pay me for it?” Actually the exact opposite will happen.  You will share your free [...]

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Take Control Of Your Golf Marketing

If you love golf and you love teaching you have a goal or multiple goals you’d like to accomplish in the golf instruction business.  In order to do that you need to develop your knowledge, learn as much as you possibly can and continuously improve the product (your mind) you offer.  All is great but [...]

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The New Generation of Golf Media

Things are changing quickly.  Just 10 years ago, if you wanted to get any kind of exposure you needed to be recognized by a golf publication like Golf Digest.  To do that you had to network, network, network, then impress the select few that assembled a top 100 list (just 2% of instructors).  As a [...]

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Your Branding Solutions of 2010

Be authentic and care about people

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Personal Branding is Not a Logo

And its not your tagline. Although  both of those may be a part of your brand, it’s really the tone and perception you’ve established for you and your service.  When someone meets you, they develop an impression of you and your personality.  That perception of you has become your brand.  In fact everyone already has [...]

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