4 Tips for Better Blog Posts

You write a blog.  The people that read your blog read other blogs.  Blog readers have certain tendencies.  Use these 4 tips to appeal to those tendencies and get results.

Brevity

Keep it brief.  Keep it concise.  Get right to your point.  Web surfing blog readers are like a frenzied herd of ADD 4th graders.  They want a ton of information in as little time as possible.  So give it to them before they get another tweet or their attention launches from your blog toward one of the other 2,447 things that could distract them.

Magnetic Headlines

Your headline (aka title) is the single most important aspect of your blog post.  It determines whether someone reads your post or finds something more interesting.  Regardless of how great your content is, a terrible headline will get you ignored quicker than I can think of something witty.

Write How You Talk

You aren’t writing a text book, and your readers will puke if they think they’re reading one.  Pay attention to the way you talk and mirror that in your writing.  If this is tough for you at first, get a little weird and talk to yourself out loud.  Imagine someone is sitting next to you and explain to them what you want to communicate in your blog post.  Then write what you say!  You’ll start to think clearer, write how you talk and most importantly write better posts.  Besides, a killer blog post is way worth 22 seconds of weird solitary conversation.

Write Conversationally

When is the last time you had a good conversation with someone that didn’t ask you any questions? Probably never because that isn’t how good conversations go.  Good convo goes back and forth with a balanced mix of questions and comments.   Don’t be the blogger that talks AT the reader.  You, the blogger, want everyones participation so revolve your blog posts around it.  Ask questions, be a little controversial, share unique opinions and engage your reader…

…which reminds me, How’s it going?

Tagged as: Golf Blogging