So you have a twitter account, big deal. You have a Facebook page, yippee. You’ve been blogging, but are you earning any customers? If not you probably forgot a major step when you were setting up your online presence.
Your presence is like a small town in the internet world. You’ve constructed all of these places for people to visit but no one is traveling on to become a paying customer. It’s probably because you haven’t paved the road for people to do so.
In order for your presence to be a lead converting, customer earning, revenue generating tool, there needs to be a clearly planned and constructed road for each visitor to take. Do you have a road set up? Do you know how someone can go from being an internet visitor to a paying customer? Are the right people finding you to make this happen? Are you giving visitors the opportunity to accept an offer to become a customer?