Things are changing quickly. Just 10 years ago, if you wanted to get any kind of exposure you needed to be recognized by a golf publication like Golf Digest. To do that you had to network, network, network, then impress the select few that assembled a top 100 list (just 2% of instructors). As a member of the list you were asked to provide content for their magazine in exchange for some notoriety. The lists still exist but they aren’t what they used to be.
The new generation of media has put a hurting on those magazines. They claim its the economy, but personally I think it has everything to do with the Internet and new media. Either way, the top 100 lists have been put together in lackluster ways that have nearly sent their relevance into extinction. For one, not as many readers = not as many people care, and two, their credibility has been shot. This past year Golf Magazine did not accept new candidates for its top 50 list because of man power limitations. How is that the top of the top if they aren’t considering everyone?
You can overcome these changes by taking advantage of new media and getting ahead of the trend. The select few that set pioneer this movement will be successful. People no longer turn to Golf Digest like they used to. If you establish your personal brand, provide great content and connect with a following you’ll dominate. Whatever medium you’re most comfortable with, go ahead and kill it. Your following will continue to grow and your golf instruction business will benefit.
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You are so right and This article along with the book Crush It is great information. I have started a blog, got on facebook and twitter as well as continue to grow my e-mail datalist.
Thank you for all your advice and keep it coming maybe we can form our own Top 50. The pro’s who not only teach but lead as well.