And its not your tagline. Although both of those may be a part of your brand, it’s really the tone and perception you’ve established for you and your service. When someone meets you, they develop an impression of you and your personality. That perception of you has become your brand. In fact everyone already has a brand whether you’re conscious of it or not. This makes it important to develop a deep awareness of who you are and what you enjoy. It’s essential to your brands success. Not only will revolving your brand around your true self clinch its authenticity, but you’ll enjoy the freedom from unneeded reigns of “brand control.”
Personal Branding is Not a Logo
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